<aside> 💡 Welcome to the UpNow Media (home to Bar 25 Music, Sounds of Sirin and TalkTalk Records) Viral Media Content Guidelines for 2025!

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We're excited to have you on board to create engaging and captivating content that will resonate with the artist and label community. To ensure your content shines, here are some important guidelines.

Why Video Matters?

Video has become one of the most effective ways to promote music on social platforms. Here’s why it matters:

• Higher Engagement – Algorithms on platforms like Instagram, TikTok, and YouTube prioritize video content, helping you reach more listeners.
• Stronger Emotional Connection – Visual storytelling combined with your track can create a deep emotional impact, making your music more memorable.
• Versatility Across Platforms – From short Reels or TikTok clips to full-length music videos on YouTube, video adapts to each platform’s format.
• Builds Personal Brand Identity – Incorporating your artistic style, colors, or themes strengthens your brand recognition.
• Showcases Your Personality – Behind-the-scenes clips, studio sessions, and candid moments create a personal connection with fans.

What We Are Asking For?

Your music deserves to be seen and heard! Video content is one of the most powerful tools to engage fans, build hype, and maximize exposure for your releases.

We’re asking you to send us high-quality videos that we can use to promote your music across our social platforms.

• Timeline: If the video is tied to a release date, please provide at least 4 weeks' notice. But feel free to share new videos with a music you released with us even after it is out! It’s always helpful to give your music extra push and to remind our audience about it.
• Quality Footage: Your video doesn’t have to be professionally filmed—your phone works perfectly fine! Just make sure the quality is good.
• Vibrant Energy: Ensure the video exudes good vibes and a positive atmosphere.

VIDEO REQUIREMENTS:

• File Format: Uncompressed Video File, Original Full Quality.
• Orientation: Vertical (1080x1920).
• Duration: 15sec - 60sec.