UpNow Media is an independent music company rooted in Berlin and operating globally since 2015. We work fully remote with a flexible, international team — creative, connected, and always close to the artists we collaborate with. Our core focus lies in label and artist management, digital distribution, publishing, marketing and strategic consulting within the electronic music space.
With labels like Bar 25 Music, Sounds of Sirin, and TalkTalk Records, we provide platforms for unique artistic visions — beyond trends and with a deep sense of musical identity. Through our B2B division UpNow Music, we create tailored marketing concepts and platform strategies that meet the individual needs of our artists and partners.
What sets us apart is our commitment to not just releasing music — but building it: combining tech-driven distribution and marketing solutions, sustainable audience growth, and a genuine passion for electronic music culture. We believe in long-term, trust-based collaboration, where artistic authenticity is always at the heart of everything we do.
Danny Faber Manager and Founder / LinkedIn 20+ years of experience [email protected]
Sasha Head of A&R / Co-Manager 20+ years of experience [email protected]
Alexander A&R / Playlist Management / LinkedIn 20+ years of experience [email protected]
Alex Head of Marketing / LinkedIn 10+ years of experience [email protected]
Julia Communications and Content 10+ years of experience [email protected]
Svenja Limke Graphic Designer / LinkedIn 15+ years of experience
Rob Small Mastering Engineer / LinkedIn 20+ years of experience
Anna Pellini Audio Content Creation / Playlist Management
and many more...
Label Worx - Digital Distribution https://labelworx.com Label Worx, one of the largest indie distributors of electronic music, manages over 13,000 labels on more than 150 platforms. Their specialized team provides various label services, ensuring optimal visibility and features for our music on major stores like Spotify, Beatport, Apple Music, and more.
Decks.de - Vinyl Distribution https://www.decks.de/ As a leading distributor of vinyl worldwide, Decks.de offers long-standing relationships and direct communication with product and customer managers, providing crucial support for our vinyl catalogue.
Matter of Fact - Vinyl Pressing Plant https://matteroffact.de/ The production plant associated with Decks.de, Matter of Fact, grants us direct access to product managers and involvement in the entire production chain, ensuring the best quality, production time, and prices for our vinyl.
Sentric - Publishing https://sentricmusic.com/ Sentric, an England-based publishing company, manages all our publishing rights catalogues. Through its extensive sync network, Sentric ensures global registration for royalty collection and exposure.