Welcome to the UpNow family!
We’re excited to have you on board and start this journey together. Our goal is to support your music and vision with everything we have—from smart distribution and tailored marketing to deep industry insight and long-term strategy.
Before we dive in, we’d love to share a bit of context: how we work, what drives us, and how you can get the most out of this collaboration. You’ll find everything you need right here in this Artist Wiki — from label insights to release planning, promotion tools and beyond.
Let’s build something meaningful together. If you have any questions, we’re just a message away.
Danny Faber Founder & CEO, UpNow Media
About Us: We Inspire People!
At UpNow, we believe in the transformative power of creativity to improve the world by connecting individuals and fostering awareness of the importance of people and nature. With a stellar team, boundaryless thinking and work approach, and cutting-edge technology, we continuously strive to provide the best experience for artists and consumers.
Our mission is to help people unlock their creative potential, inspiring positive change in themselves and the world around them. Guided by integrity, fairness, honesty, quality consciousness, trust, and responsibility, we embrace constant change, adhering to a work philosophy free from country borders or other restrictions. This enables us to assemble top-tier remote teams worldwide, ensuring maximum flexibility and expertise while respecting individual work-life balance.
Bar25: Where It All Began
In contrast to mainstream discos and clubs, Bar25 stood as a beacon of alternative club culture, gaining popularity as a hub of inspiration. From a tiny trailer converted into a mobile bar, Bar25 evolved into a cultural phenomenon in Berlin during the early 2000s. Known affectionately as "the bar," it became a hotspot for night owls, a source of inspiration for a generation of techno enthusiasts.
Legendary after-hour parties, lasting up to 72 hours, established Bar25 as a mythic venue. Renowned DJs like Richie Hawtin and Ricardo Villalobos and emerging artists such as Oliver Koletzki, Jan Blomquist, and Acid Pauli found their roots in Bar25. The venue expanded over the years, incorporating a restaurant, hostel, cinema, theatre, spa, pool, and various event spaces, covering 12,000 sqm by its closure in 2011.
From this vibrant space emerged independent projects like Kater Holzig, Kater Mukke, the collective project Holzmarkt, and the label Bar 25 Music, founded in 2006 by the Bar25 team. Serving as a platform for the club's creative output, the label transcends Berlin's borders, standing as a symbol of quality electronic music after 19 years of operation.
To delve deeper into Bar25's history, consider watching the cinema movie "Bar25—Tage außerhalb der Zeit / Days out of Time," which narrates the club's story.
For further inquiries, please contact [email protected].
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